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HOTJUICE
investor deck / 2026 / private + confidential
hotjuicestudios.com
2026
HOTJUICE
ELITE CREATORS
+ PREMIUM BRANDS
the executive production layer the creator economy has been missing. the build raise, 2026.
hot juice studios
[private+confidential]
the build raise
HOTJUICE
hotjuicestudios.com
2026
(the_proof)traction, not projections
ELITE CREATORS
+ PREMIUM BRANDS
already under one roof. already signed. already paying.
signed + paying
MALBON
SAINT JŌ · MEDELLA
malbon signed for content + creative strategy. saint jō and medella springs on paying agency retainers.
joint ventures
REACH
WHOHASIT · VYRE
flagship creator week co-owned 50/50 with reach. live selling jvs running with whohasit.co and vyre.
board seats
PEBBLE BEACH
PRONGER · CLEVELAND AVE
pebble beach junior golf, chris pronger, cleveland avenue. we sit inside the rooms we sell to.
back office
MULTIPLYMII
BUILT + VETTED
offshore back office already built and vetted. capital funds growth, not discovery.
3
brands signed + paying
50/50
flagship creator week, co-owned with reach
3
board seats held
25+
brands engaged
the agency engine is already generating revenue. the raise builds the infrastructure to meet the demand we can already prove.
the agency is the floodgate. the capital opens it.
[private+confidential]
02
HOTJUICE
hotjuicestudios.com
2026
(the_opportunity)
THE BIGGEST WAVE IN
MODERN MEDIA
$252B
global creator economy, 2025
influencer marketing factory
$500B+
projected by 2030, ~22% cagr. doubling in under 5 years.
goldman sachs / demandsage
$32.5B
influencer marketing spend 2025, +36% yoy. 80% of brands holding or growing budgets.
influencer marketing factory
this is not hype. this is the math.
[private+confidential]
03
HOTJUICE
hotjuicestudios.com
2026
(the_research) / 01 creator economy
CREATORS ARE THE NEW
MEDIA INDUSTRY
207M
active creators worldwide. ~50m professional or semi-pro.
signalfire / sq magazine
$5.78
average return for every $1 brands spend on creators
influencer marketing hub
86%
of us marketers at large companies used influencer marketing in 2025, up from ~70% in 2021
companies history
70%
of creator income now comes from brand deals. the budgets are here.
goldman sachs
brands are reallocating budget out of meta + google into creators
[private+confidential]
04
HOTJUICE
hotjuicestudios.com
2026
(the_research) / 02 live commerce
LIVE SELLING IS THE
CHANNEL BRANDS WANT
$50B
us livestream shopping, 2023. +36% by 2026, >5% of all us e-commerce.
statista
$15.8B
tiktok shop us sales 2025, +108% year over year
emarketer
$100M+
tiktok shop us sales on black friday 2024, across 30,000+ live sessions
marketing ltb
$682B
china live commerce 2023, on track past $1.1t by 2026. the ceiling.
statista
the us is where china was in 2019. the wave is just landing.
[private+confidential]
05
HOTJUICE
hotjuicestudios.com
2026
(the_research) / 03 infrastructure gap
BRANDS DEMAND TURNKEY.
NO ONE HAS BUILT IT.
8.3M
sq ft of la soundstage space, world's largest concentration
filmla 2026
62%
occupancy in 2025, down from 93% in 2016-2022. prices at all-time lows. buy the bottom.
filmla
91%
occupancy at warner bros burbank, operators with their own demand engine win. that's our model.
world property journal
0
western houses with turnkey creator + live-selling infrastructure. until us.
hot juice analysis
empty rental stages fail. demand-integrated houses run at 91%.
[private+confidential]
06
HOTJUICE
hotjuicestudios.com
2026
the gap
THE WEST HAS NO
HOUSE FOR THIS
a tidal wave is landing and almost no one has built the executive production layer it needs. brands stitch together five vendors who never talk. creators have no home. the elite live-selling and content brands now demand has nowhere to be made. until now.
brands bring the idea. we are the house that turns it into culture.
[private+confidential]
07
HOTJUICE
hotjuicestudios.com
2026
who we are on purpose
WE ARE IN THE
STORY BUSINESS
not a vendor. not a deck factory. the ultimate storytellers, telling stories every way a story can be told. we tell stories people can insert themselves into, so we can move them and make them feel something. the money is a byproduct of doing the work at this level.
hotjuicestudios.com
[private+confidential]
08
HOTJUICE
hotjuicestudios.com
2026
(the_model) / one house, five engines
FIVE WAYS WE WIN
01 / agency
AGENCY
live selling, creator + content, experiential, paid performance.
the cash engine / revenue from month one
02 / studios
STUDIOS
flagship la creator studio. turnkey live, podcast, activation, membership.
recurring + owned infrastructure
03 / events
EVENTS
flagship creator week, 50/50 with reach. sponsorship + content + passes.
a sellable, annualized asset
04 / ownership circle
CIRCLE
invite-only equity circle of the biggest creators alive.
capital + pipeline that compounds
05 / production
PRODUCTION
develop + ep owned and creator-led features. dev fees, ep fees, film-fund carry.
owned ip + brand gravity
a brand brings us an idea. we run it through us.
[private+confidential]
09
HOTJUICE
hotjuicestudios.com
2026
the wedge
TURNKEY LIVE SELLING,
BUILT FOR ELITE CREATORS
brands are demanding elite-creator live selling and there is nowhere built to do it at this level. we are building the only turnkey houses, broadcast-grade stages, creator-ready, live + content + activation under one roof. it is the wedge that pulls the biggest brands and creators into every other engine.
demand is here. the supply does not exist. we are building it.
[private+confidential]
10
HOTJUICE
hotjuicestudios.com
2026
the infrastructure
A FLAGSHIP
STUDIO IN LA
turnkey live commerce, podcast pods, activation spaces, retail and hospitality. the place the biggest brands and creators can't find anywhere else.
[ ovation render + studio layout drops here ]
ovation hollywood / or burbank, owned
[private+confidential]
11
HOTJUICE
hotjuicestudios.com
2026
positioned for both, inside tracks on each
TWO ROUTES TO THE HOUSE
scenario a
OVATION / LEASE
  • open sooner, monetize sooner
  • hollywood & highland, parking, private elevators
  • asset-light, ~$400k landlord ti
  • signed-ready loi, 18 months negotiated
scenario b
BURBANK / OWN
  • own a ~$7m appreciating asset
  • soundstages at all-time-low prices
  • the real-estate play that multiplies the exit
  • our cfo is the broker on the deal
turnkey is the moat at either location. the building is the upside.
lead with own as the vision / lease as the de-risked fallback
[private+confidential]
12
HOTJUICE
hotjuicestudios.com
2026
events / flagship
FLAGSHIP
a week-long la creator activation, 50/50 co-owned with reach. a loss-leader that becomes a profit center, and a sellable, annualized asset that feeds every other engine. nov 30 to dec 6, 2026. ~1,200 creators.
co-owned entity / hot juice + reach
[private+confidential]
13
HOTJUICE
hotjuicestudios.com
2026
(the_model) / how the money works
FIVE PROFIT CENTERS
01 / agency
RETAINERS
+ SETUP
65%
gross margin. $10-40k/mo retainers + setup + 5% of live gmv.
02 / studios
DAY RATES
+ SERVICES
$22.5K
per activation day + production services + parking + f&b.
03 / events
SPONSOR
+ CONTENT
50%
hj share of co-owned entity + $10-25k content packages.
04 / circle
EQUITY
+ DUES
$50K
one-time equity buy-in via flagship + annual dues.
05 / production
DEV + EP
+ CARRY
$400K
ep fee per feature, plus dev fees and film-fund carry.
one lean team shared across all five engines = operating leverage
[private+confidential]
14
HOTJUICE
hotjuicestudios.com
2026
(the_forecast) / the engines compound
$3M TO $33M IN FIVE YEARS
$0M$10M$20M$30M$3Myr1$13Myr2$20Myr3$25Myr4$33Myr5
agencystudioseventsproductioncircle
each engine turns on and stacks. revenue from month one.
[private+confidential]
15
HOTJUICE
hotjuicestudios.com
2026
(the_forecast) / red to black, fast
$20M EBITDA BY YEAR FIVE
($0.2M)yr1$8Myr2$12Myr3$15Myr4$20Myr5
one modest investing year, then profit compounds against a team and infrastructure that already exist. 61% ebitda margin by year five. first exit window at year three; 8-17x on media-company ebitda.
full model + due diligence in data room
[private+confidential]
16
HOTJUICE
hotjuicestudios.com
2026
(the_exit) / who buys us
BUILT TO BE ACQUIRED
holding cos
PUBLICIS
WPP - STAGWELL
8-12x
rolling up creator companies now: br media ($99m), captiv8 ($150m), influential ($500m), village marketing.
consultancies
ACCENTURE
SONG
11.6x
just bought whalar in the largest creator-economy deal ever. wants holistic creator + tech + data.
private equity
ROLL-UP
PLATFORMS
7-12x
record dry powder in 2026. a profitable multi-engine platform is the base they build around.
media + ent
STREAMERS
+ STUDIOS
12-17x
for the studio, owned ip, and an ownership circle of top creators they cannot replicate.
first exit window at year three. take an offer, keep compounding with our investors, or sell engine by engine, each one stands alone.
these exact buyers are acquiring right now, at 8 to 17x ebitda
[private+confidential]
17
HOTJUICE
the ask
THE BUILD RAISE
~$8M
to own the building. burbank, ~$35m post-money. the real-estate play that multiplies the exit.
~$5.7M
asset-light alternative. ovation lease, ~$23m post-money. faster to open.
studio
buildout + the space
team
22 months runway, fully loaded
6 mo
reserve, held untouchable
launch
flagship + brand + working capital
revenue from month one. we don't come back unless we're expanding past la.
[private+confidential]
18
HOTJUICE
WE ARE HERE
ON PURPOSE
a media company with owned infrastructure, owned ip, and the top creators in the world. first exit window at year three, with the flexibility to keep building. the money is inevitable. come build it with us.
marcus murphy / founder + ceo
[private+confidential]
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